Description: WAN optimisation software

Project: Product Development, Raising Finance, and Marketing Strategy

Finance raised: Equity Finance

Client Requirements

Three senior managers for a major telecommunications have designed a software package aimed at optimising the productivity and efficiency of WANs. The software package was targeted at telecommunications companies. Netscient approached Genesis as they were struggling to raise the significant levels of finance needed to develop the product.

Project Approach

Before any work could commence on the actual production process of the software package, Genesis ensured that all the software specifications were legally sound and that they were not infringing their existing employment contract covenants. Genesis also conducted customer surveys to engage their response and feedback. With extremely promising feedback Genesis rewrote the business plan to ensure that it was a powerful and concise tool that would attract the much-needed investment.

Results and Client Benefits

Investors were found and the investment was raised in two stages, with the first being a seed fund, and the second a development finance fund. The total investment raised exceeded the initial amount sought. The product was developed and marketed. The company operated very successfully boasting many large telecommunications companies as clients, before it was sold for a seven-figure sum to Marconi.