Rail Safety Equipment
Description: Supplier of safety lighting to the rail industry
Project: Viability study to support acquisition of manufacturing tooling
Client Requirements
Genesis Consulting were engaged to undertake market assessment to advise the client on the viability of acquiring the tooling for emergency lighting designed specially for the rail industry. The client was under pressure to take over the project from their large joint-venture partner who had failed to sell the product to the UK rail services companies and claimed that the market at that particular time was saturated.
Project Approach
Genesis Consulting undertook the survey and returned with the evidence that the market had not been tapped at all and that there was significant latent demand for the product as all competing products were not technically inferior and had very limited life expectancy.
Result and Client Benefits
As a result, the client took over the tooling and set up a spin-off company to market the product. The new company achieved six figure sales in the first year from a complete standing start. Genesis Consulting has thereafter undertaken further research on new product development and to identify new products to add to their portfolio of products.